Art Direction / Design
From curious to captivated
From curious to captivated
Renewed creative direction
The Balvenie's global digital platform was reimagined through a refined visual identity that brings the brand's craftsmanship and heritage into the digital space. I led the art direction across the new photography, high-fidelity 3D renders, immersive 3D maps telling the story of Speyside, the distillery's region of origin, and a refreshed typographic system, creating a cohesive visual language throughout the experience.
Every element was guided by a shared creative direction: natural light as smooth as honey, richly textured materials that celebrate craftsmanship, and warm, human storytelling through playful yet luxurious compositions. The result is a digital experience that feels as authentic and considered as the whisky itself.
Renewed creative direction
The Balvenie's global digital platform was reimagined through a refined visual identity that brings the brand's craftsmanship and heritage into the digital space. I led the art direction across the new photography, high-fidelity 3D renders, immersive 3D maps telling the story of Speyside, the distillery's region of origin, and a refreshed typographic system, creating a cohesive visual language throughout the experience.
Every element was guided by a shared creative direction: natural light as smooth as honey, richly textured materials that celebrate craftsmanship, and warm, human storytelling through playful yet luxurious compositions. The result is a digital experience that feels as authentic and considered as the whisky itself.
Renewed creative direction
The Balvenie's global digital platform was reimagined through a refined visual identity that brings the brand's craftsmanship and heritage into the digital space. I led the art direction across the new photography, high-fidelity 3D renders, immersive 3D maps telling the story of Speyside, the distillery's region of origin, and a refreshed typographic system, creating a cohesive visual language throughout the experience.
Every element was guided by a shared creative direction: natural light as smooth as honey, richly textured materials that celebrate craftsmanship, and warm, human storytelling through playful yet luxurious compositions. The result is a digital experience that feels as authentic and considered as the whisky itself.
