Art direction / Branding / Web design
Design that expresses the Unbeatable Spirit
Design that expresses the Unbeatable Spirit
Expressing the
unbeatable spirit
KLABU occupies a unique space as both a non-profit and a social enterprise: building sports clubs in refugee camps and creating sportswear to fund them. My role was to elevate their existing brand positioning and identity, designing and iterating on a new platform that truly captures and expresses KLABU’s 'Unbeatable Spirit.
Expressing the
unbeatable spirit
KLABU occupies a unique space as both a non-profit and a social enterprise: building sports clubs in refugee camps and creating sportswear to fund them. My role was to elevate their existing brand positioning and identity, designing and iterating on a new platform that truly captures and expresses KLABU’s 'Unbeatable Spirit.
Expressing the
unbeatable spirit
KLABU occupies a unique space as both a non-profit and a social enterprise: building sports clubs in refugee camps and creating sportswear to fund them. My role was to elevate their existing brand positioning and identity, designing and iterating on a new platform that truly captures and expresses KLABU’s 'Unbeatable Spirit.
Immersive powerful stories
At the heart of the platform for KLABU was the narrative of resilience and strength: their 'Unbeatable Spirit.' These powerful stories were given a prominent, visceral place on the platform, so we integrated actual sound bites so users could 'literally' hear them. By bringing these voices forward, I was able to forge a deeper, more emotional connection between customers and the real-world impact of their support.
Immersive powerful stories
At the heart of the platform for KLABU was the narrative of resilience and strength: their 'Unbeatable Spirit.' These powerful stories were given a prominent, visceral place on the platform, so we integrated actual sound bites so users could 'literally' hear them. By bringing these voices forward, I was able to forge a deeper, more emotional connection between customers and the real-world impact of their support.
Immersive powerful stories
At the heart of the platform for KLABU was the narrative of resilience and strength: their 'Unbeatable Spirit.' These powerful stories were given a prominent, visceral place on the platform, so we integrated actual sound bites so users could 'literally' hear them. By bringing these voices forward, I was able to forge a deeper, more emotional connection between customers and the real-world impact of their support.
