FORGET FLOWERS
Campaign / Art Direction
Forget flowers. This is bloomon.
Forget flowers. This is bloomon.
New creative strategy
To reposition bloomon, we framed it as an enlightened "zagger" and a true challenger brand. Under the brand-new proposition, "Vergeet bloemen. Dit is bloomon." (Forget flowers. This is bloomon.), we clearly differentiated the brand from traditional florists. We proved that bloomon is entirely distinct from standard "bloemen"—offering longer-lasting, design-forward arrangements delivered straight from the grower.
New creative strategy
To reposition bloomon, we framed it as an enlightened "zagger" and a true challenger brand. Under the brand-new proposition, "Vergeet bloemen. Dit is bloomon." (Forget flowers. This is bloomon.), we clearly differentiated the brand from traditional florists. We proved that bloomon is entirely distinct from standard "bloemen"—offering longer-lasting, design-forward arrangements delivered straight from the grower.
New creative strategy
To reposition bloomon, we framed it as an enlightened "zagger" and a true challenger brand. Under the brand-new proposition, "Vergeet bloemen. Dit is bloomon." (Forget flowers. This is bloomon.), we clearly differentiated the brand from traditional florists. We proved that bloomon is entirely distinct from standard "bloemen"—offering longer-lasting, design-forward arrangements delivered straight from the grower.
Out of home and online touchpoints
To visualise the new brand strategy, we launched an integrated campaign across online and offline touchpoints, led by the core concept: "Vergeet bloemen. Dit is bloomon."
The hero film captures the sensory transformation a home undergoes with bloomon. We tracked this metamorphosis through key moments: the excitement of receiving the box, the precise final touches of arranging the stems, and the exact moment the vase meets the table—instantly elevating the entire space.
Out of home and online touchpoints
To visualise the new brand strategy, we launched an integrated campaign across online and offline touchpoints, led by the core concept: "Vergeet bloemen. Dit is bloomon."
The hero film captures the sensory transformation a home undergoes with bloomon. We tracked this metamorphosis through key moments: the excitement of receiving the box, the precise final touches of arranging the stems, and the exact moment the vase meets the table—instantly elevating the entire space.
Out of home and online touchpoints
To visualise the new brand strategy, we launched an integrated campaign across online and offline touchpoints, led by the core concept: "Vergeet bloemen. Dit is bloomon."
The hero film captures the sensory transformation a home undergoes with bloomon. We tracked this metamorphosis through key moments: the excitement of receiving the box, the precise final touches of arranging the stems, and the exact moment the vase meets the table—instantly elevating the entire space.
