De Bijenkorf


Visual and UX design

A digital solution to manage queues, serving both customers’ and clients’ needs.

It all starts with the problem of bad queueing. Us Dutchies are very bad when it comes to proper queueing. Imagine having three counters and twenty-one customers in need. You would like them to queue in a proper way. For example seven in each line. But what if employees would already know what the exact problem of the customer is?

Through this intuitive tool, customers are able to already select their issue. After providing the tool with information, you automatically get a number. Which allows you to take your time, and sit down and relax.

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Travel Alberta

1991. Designer. Amsterdam.