Art Direction, Branding, UI, Motion
The Main Ingredient
Lead design Art director
Brand eco system UI Design Creative Strategy Motion design
A tool to help you align personal goals to team goals and your company's culture. I led creative direction and execution of the branding from discovery to launch. Kinety needed its brand identity to represent impact and collaboration, but also spark excitement about the future of personal development.
The brand and product was built within four weeks. Like a hackathon on steroids, the challenge was to deliver a full working product and brand within a month. By running extensive user research and style experiments, the brand Kinety was born and validated. With the use of bold colours and modern typefaces, the Kinety brand is ready to bring a kinetic move into the world of HR performance management.