Art direction, branding, UI, motion
The Main Ingredient
Lead designer Digital designer Art director
Brand eco system UI Design Creative Strategy Motion design
Various publications
Created to empower people in the Netherlands to become financial healthy. The brand's eco system is a reflection of the product, trying to simplify the difficulties in personal finance. The end result thereof is a fun-to-use financial platform, with a friendly and accessible look and feel.
The brand's ethos is to make people financial healthy. This translates in a happy, bold-coloured visual appearance. Powered with easy-to-understand copy, it became a brand for a wide range of users.