Geldvinder
Art direction, branding, UI, motion
Team
The Main Ingredient
Role
Lead designer
Digital designer
Art director
Deliverables
Brand eco system
UI Design
Creative Strategy
Motion design
Featured
Various publications
Created to empower people in the Netherlands to become financial healthy. The brand's eco system is a reflection of the product, trying to simplify the difficulties in personal finance. The end result thereof is a fun-to-use financial platform, with a friendly and accessible look and feel.
The brand's ethos is to make people financial healthy. This translates in a happy, bold-coloured visual appearance. Powered with easy-to-understand copy, it became a brand for a wide range of users.
