Founders Playbook

Art direction, Branding, UI
The Main Ingredient
Lead designer Art director
Brand eco system UI Design Creative Strategy
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Find and share best practices in the form of plays to deal with situations you’re facing in your day-to-day work. The idea of a world where users share to inspire and vice versa was the core of the strategic and visual solution.
After intensive research, I’ve developed a new strategic and visual solution. The insight was that Founders Playbook is loved to be user by users to share knowledge and acquire knowledge. The system celebrates the spontaneous and creative moments when sharing ideas through elements such as color, typography, art, illustration and photography.